Generate a complete visual brand identity — logo, color, typography, and brand guidelines — with AI
Visual Brand Identity System is the most comprehensive AI framework for brand designers and strategists. It encodes the exact prompt sequences used by top branding agencies to generate logo concepts, color systems, typography pairings, and brand guidelines — all from a single brand brief. Whether you're building a brand from scratch or refreshing an existing identity, this framework produces agency-quality outputs that are ready to hand to a designer or use directly in Figma and Adobe tools.
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All 52 prompts · All 5 modules
"The color architecture prompt produces a complete, accessible color system with Pantone values in on..."
Camille D. · Brand Designer
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, go to the and hit Download .zip. Unzip it — you'll get a .md file (the full framework) and a .pdf (easy to read reference). Keep both open.
Open your project — new or existing
This dashboard is designed to integrate into any existing project or be built as a standalone app. If you already have a site in Airo (or Cursor, Bolt, etc.), open that project. If you're starting fresh, create a new project. The Orchestrator Prompt handles both cases — it scans what's already there and adds only what's missing.
Paste the Orchestrator Prompt into your builder's chat
Open the on this page. Copy the Orchestrator Prompt and paste it into your AI builder's chat. It will scaffold the full admin system — secure login, email marketing module, booking engine, and CMS — on top of your existing codebase. This takes 2–5 minutes.
Add your API keys as secrets
Critical — Novice UsersIn your builder, go to Settings → Secrets and add the keys your app needs. For this framework: STRIPE_SECRET_KEY (for booking payments — get it from your Stripe dashboard), ANTHROPIC_API_KEY (for AI-assisted content — get it from console.anthropic.com), and DATABASE_URL (your MySQL connection string). No key is needed for the admin login, CMS, or email modules — those run on your existing infrastructure.
Don't have a MySQL server?
You can purchase a shared hosting plan with cPanel and MySQL at host.esgwon.dev. Once your account is set up, follow the step-by-step guide to create your database and connect it to your AI website builder.
How to set up cPanel MySQL & connect to your AI website →Need help with Stripe?
Get your STRIPE_SECRET_KEY and STRIPE_PUBLISHABLE_KEY from your Stripe dashboard. The guide covers test keys, webhook setup, and going live.
Need help with Anthropic?
Get your ANTHROPIC_API_KEY from console.anthropic.com. The guide covers model selection, cost management, and troubleshooting.
Prompting Airo after setup — always name the file
When asking Airo to add tables, columns, or features to the admin dashboard, always include src/server/lib/admin-db.ts in your prompt. Without it, Airo may target the wrong database. Example: "Add a bookings table in the admin database (src/server/lib/admin-db.ts) — do not touch any other database connection in this project."
Run the framework prompts inside your live app
Your app is now running in the builder's preview panel. Open the on this page, copy each prompt one at a time, and paste it into your builder's chat. Replace every [BRACKET] with your real data before sending. Work through the stages in order — each stage output feeds the next.
Test end-to-end, then publish or hand off to your client
Walk through the admin as a real user: log in, create a booking, send a test email campaign, update a CMS image, and run the Safe-to-Publish gate. Once everything passes, click Publish in your builder. Because this is a white-label dashboard, your client accesses it at /admin on their own domain — no Prompt.Doctor branding, no third-party login required.
5 modules · 52 prompts · 5 workflow stages
Brand Strategy Foundation
Extract brand positioning, personality, and visual direction from a brief. Outputs a brand strategy document that drives all downstream visual decisions.
6 promptsLogo Concept System
5 distinct logo directions with MidJourney prompts for each. Includes wordmark, lettermark, pictorial mark, abstract mark, and combination mark approaches.
10 promptsColor Architecture
Primary palette (3 colors), secondary palette (4 colors), neutral system, and semantic colors (success, warning, error). Includes hex, RGB, CMYK, and Pantone values.
8 promptsTypography System
Heading font (display/editorial), body font (readable at small sizes), accent font (personality), and monospace (if needed). Includes Google Fonts and Adobe Fonts recommendations.
7 promptsBrand Guidelines Document
Complete brand guidelines structure: logo usage rules, color system, typography scale, imagery style, voice and tone, and do/don't examples. Ready to format in Figma or InDesign.
10 promptsYou are a senior brand strategist. Based on the following brand brief, extract and define a complete brand strategy: 1) Brand positioning statement (one sentence: For [audience] who [need], [brand] is the [category] that [benefit] because [reason to believe]), 2) Brand personality (5 adjectives, each with a 1-sentence definition and a "sounds like / doesn't sound like" example), 3) Visual direction (3 distinct aesthetic directions, each with: mood board keywords, color emotion, typography personality, photography style), 4) Competitive differentiation (how this brand looks different from the top 3 competitors). Brand brief: [PASTE BRIEF]
[BRAND NAME] logo design, pictorial mark style, [INDUSTRY] brand, [BRAND PERSONALITY ADJECTIVES] aesthetic, [PRIMARY COLOR] as dominant color, minimal and geometric, scalable icon that works at 16px favicon size, clean white background, professional brand identity, multiple variations on one sheet, vector-style illustration --ar 1:1 --v 6 --style raw
You are a brand color strategist. Design a complete color system for [BRAND NAME], a [INDUSTRY] brand with [PERSONALITY] personality. Provide: 1) Primary color (hex, RGB, CMYK, Pantone) with psychological rationale, 2) Secondary color (same format), 3) Accent color (same format), 4) 4-color neutral system (from near-white to near-black), 5) Semantic colors (success green, warning amber, error red — all harmonized with the primary palette), 6) Accessibility check: confirm all text/background combinations meet WCAG AA (4.5:1 contrast ratio), 7) Usage rules: when to use each color. Format as a brand color specification document.
system
6 prompts
prompts
10 prompts
architecture
8 prompts
templates
7 prompts
workflow
10 prompts
"The color architecture prompt produces a complete, accessible color system with Pantone values in one shot. I use it for every client onboarding now."
Camille D.
Brand Designer
"Got a complete brand identity in a weekend. The logo concept prompts gave my designer 5 clear directions to work from instead of a vague brief."
Startup Founder
SaaS Company
All 52 prompts across 5 modules are unlocked for your account.
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