Build a complete sports coaching or athletic performance brand — from athlete marketing to training program design to sponsorship pitching
Sports & Athletic Performance is the definitive AI framework for sports coaches, athletic performance trainers, personal trainers specializing in sports, and athletes building a personal brand. It covers the full sports performance brand lifecycle: coach and athlete positioning, training program copy, athlete bios, sponsorship pitching, content marketing, team marketing, and sports photography. Every prompt is calibrated for the performance-focused, competitive, achievement-driven language that sports audiences respond to.
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All 38 prompts · All 5 modules
"The athlete recruiting profile template helped 12 of our players get college offers this year. The "..."
Performance Coach · Elite Youth Soccer Academy
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No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Sports Brand System
Go to the above and filter to Sports Brand System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Training Program System
Go to the above and filter to Training Program System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Athlete Development System
Go to the above and filter to Athlete Development System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Business Development System
Go to the above and filter to Business Development System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Content & Media System
Go to the above and filter to Content & Media System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website, client materials, and educational content. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 38 prompts · 5 workflow stages
Sports Brand System
Coach/athlete brand positioning (sport, specialty, philosophy, results), website copy (homepage, about, programs, results, contact), and coaching philosophy statement.
7 promptsTraining Program System
Training program description copy (methodology, outcomes, who it's for, what's included), program sales page, and training facility description.
8 promptsAthlete Development System
Athlete bio framework (sport, position, achievements, story), college recruiting profile, highlight reel description, and athlete personal brand statement.
9 promptsBusiness Development System
Sponsorship pitch email, sponsorship proposal framework (audience, reach, activation ideas, tiers), partnership proposal for local businesses, and sports camp/clinic marketing copy.
8 promptsContent & Media System
Sports content calendar (Instagram, TikTok, YouTube), training tip content series, game/competition recap template, and MidJourney sports photography prompts for 8 sport categories.
6 prompts[SPORT: basketball/soccer/football/track/swimming/tennis/baseball/volleyball] athletic photography, [ACTION: game action/training/portrait/celebration/team], [SETTING: indoor arena/outdoor field/track/pool/court], [LIGHTING: natural/stadium/dramatic/golden hour], athlete in motion [or posed], [MOOD: intense/triumphant/focused/dynamic], sports editorial quality, ESPN / Sports Illustrated style, [COMPOSITION: wide shot/close-up/action freeze], high shutter speed freeze motion --ar 16:9 --v 6 --style raw
Write a college recruiting profile for [ATHLETE NAME], a [SPORT] [POSITION] from [HIGH SCHOOL/CLUB TEAM]. Stats: [KEY STATS]. Achievements: [ACHIEVEMENTS]. Academic: [GPA, TEST SCORES if applicable]. Structure: 1) Athletic headline: one sentence capturing the athlete's defining quality as a competitor, 2) Athletic profile: position, physical attributes, key skills, playing style (3–4 sentences), 3) Statistics: key performance metrics for this sport, 4) Achievements: awards, rankings, team accomplishments, 5) Character: 2 sentences on work ethic, coachability, and leadership, 6) Academic profile: GPA, intended major, academic achievements, 7) Contact: coach/parent contact information. Tone: competitive, specific, honest — not inflated.
Write a sponsorship pitch email from [ATHLETE/COACH/TEAM NAME] to [BRAND NAME]. Athlete/team profile: [SPORT, LEVEL, FOLLOWING SIZE, DEMOGRAPHICS]. Requirements: 1) Subject line: specific value proposition for the brand, 2) Opening: show genuine knowledge of the brand's marketing and target audience, 3) Who we are: 3 sentences — sport, level, achievements, and audience, 4) Audience alignment: specific overlap between our audience and the brand's target customer, 5) Activation ideas: 2–3 specific ways the brand could activate through this partnership (not just "logo on jersey"), 6) Reach: specific metrics (followers, event attendance, media impressions), 7) The ask: specific sponsorship tier or starting conversation, 8) Social proof: one existing sponsor or media mention. Under 250 words.
system
7 prompts
templates
23 prompts
workflow
8 prompts
"The athlete recruiting profile template helped 12 of our players get college offers this year. The "athletic headline" — one sentence capturing the player's defining quality — is what coaches remember."
Performance Coach
Elite Youth Soccer Academy
"The sponsorship pitch template landed me my first three brand deals. The "specific activation ideas" section — not just asking for logo placement — is what brands actually want to see."
Professional Athlete
Track & Field, Olympic Hopeful
All 38 prompts across 5 modules are unlocked for your account.
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