Build a complete sports coaching or athletic performance brand — from training programs to content to client acquisition
Sports & Athletic Performance is the definitive AI framework for coaches, athletic trainers, sports brands, and performance specialists. It covers the full athletic coaching lifecycle: brand positioning, training program design, athlete assessment, performance tracking, nutrition content, social media, and sponsorship. Every prompt is calibrated for the results-driven, evidence-based language that athletes and sports organizations respond to.
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All 40 prompts · All 5 modules
"The periodization framework prompt produces complete, periodized programs that I can customize for e..."
Strength & Conditioning Coach · Division I University
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Sports Coaching Brand System
Go to the above and filter to Sports Coaching Brand System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Training Program Design System
Go to the above and filter to Training Program Design System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Athlete Assessment System
Go to the above and filter to Athlete Assessment System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Sports Content Engine
Go to the above and filter to Sports Content Engine. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your social media posts, captions, and content calendar. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Business & Sponsorship System
Go to the above and filter to Business & Sponsorship System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 40 prompts · 5 workflow stages
Sports Coaching Brand System
Coaching niche positioning (sport, level, methodology), brand philosophy statement, coaching methodology description, ideal athlete avatar, and website copy for sports coaching businesses.
7 promptsTraining Program Design System
Periodization framework (macrocycle, mesocycle, microcycle), sport-specific training program templates, workout design system (warm-up, main work, accessory, cool-down), and deload week protocols.
10 promptsAthlete Assessment System
Initial athlete assessment questionnaire (training history, goals, injury history, lifestyle), movement screen documentation, goal-setting framework (outcome, performance, process goals), and progress review template.
9 promptsSports Content Engine
Social media content calendar (Instagram, TikTok, YouTube), training tip series, athlete transformation story framework, sports nutrition content system, and race/competition day content.
8 promptsBusiness & Sponsorship System
Coaching package copy (1:1, group, online), sponsorship pitch template (athlete or brand), brand partnership proposal, speaking engagement bio, and sports media kit.
6 promptsDesign a [DURATION: 8/12/16]-week training program for [SPORT/GOAL, e.g., "marathon preparation" or "basketball off-season strength"]. Include: 1) Program overview: goal, training age assumption, weekly structure, 2) Periodization: phase breakdown (base, build, peak, taper) with weekly volume and intensity progression, 3) Weekly template: training days, rest days, and session types, 4) Sample week (Week 4): full session details for each training day (exercise, sets, reps/duration, rest, coaching cues), 5) Key performance indicators: what to track weekly, 6) Deload protocol: when and how to reduce load. Format as a structured program document a coach could hand directly to an athlete.
Write a sponsorship pitch for [ATHLETE NAME], a [SPORT] athlete competing at [LEVEL: collegiate/national/professional/elite amateur]. Target sponsor: [BRAND TYPE, e.g., nutrition brand, apparel, equipment]. Include: 1) Athlete overview: sport, achievements, competitive level, 2) Audience: social media following, engagement rate, demographic, 3) Brand alignment: why this athlete and brand are a natural fit, 4) Deliverables: specific content commitments (posts, stories, events, product reviews), 5) Metrics: how success will be measured, 6) Investment: tiered options (product-only, micro, standard), 7) CTA: next step. Under 400 words. Tone: professional, confident, data-informed.
Athletic performance photography, [SPORT: running/weightlifting/basketball/swimming/cycling], [SETTING: track/gym/court/pool/outdoor], [ATHLETE TYPE: elite/recreational/youth], dynamic action shot, motion blur on [ELEMENT], dramatic lighting, [TIME: golden hour/indoor arena/dawn], sports editorial quality, Nike/Under Armour campaign aesthetic, [COLOR PALETTE] tones --ar 16:9 --v 6 --style raw
system
7 prompts
templates
16 prompts
workflow
9 prompts
prompts
8 prompts
"The periodization framework prompt produces complete, periodized programs that I can customize for each athlete. It's like having a second coach on staff."
Strength & Conditioning Coach
Division I University
"The sponsorship pitch template helped me land my first two brand partnerships. The tiered deliverables structure made it easy for brands to say yes."
Elite Triathlete
Building Personal Brand
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