Build a complete SaaS growth engine — from acquisition to activation to expansion revenue
SaaS Growth & Product-Led Growth is the definitive AI framework for SaaS founders, growth teams, and product marketers. It covers the full SaaS growth lifecycle: ICP definition, positioning, landing pages, onboarding, PLG motion design, expansion revenue, churn reduction, and growth reporting. Every prompt is calibrated for the outcome-focused, data-driven language that SaaS buyers and users respond to.
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All 50 prompts · All 6 modules
"The onboarding email sequence framework doubled our day-14 activation rate. The "aha moment" focus —..."
Head of Growth · Series A SaaS Company
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, go to the and hit Download .zip. Unzip it — you'll get a .md file (the full framework) and a .pdf (easy to read reference). Keep both open.
Open your project — new or existing
This dashboard is designed to integrate into any existing project or be built as a standalone app. If you already have a site in Airo (or Cursor, Bolt, etc.), open that project. If you're starting fresh, create a new project. The Orchestrator Prompt handles both cases — it scans what's already there and adds only what's missing.
Paste the Orchestrator Prompt into your builder's chat
Open the on this page. Copy the Orchestrator Prompt and paste it into your AI builder's chat. It will scaffold the full admin system — secure login, email marketing module, booking engine, and CMS — on top of your existing codebase. This takes 2–5 minutes.
Add your API keys as secrets
Critical — Novice UsersIn your builder, go to Settings → Secrets and add the keys your app needs. For this framework: STRIPE_SECRET_KEY (for booking payments — get it from your Stripe dashboard), ANTHROPIC_API_KEY (for AI-assisted content — get it from console.anthropic.com), and DATABASE_URL (your MySQL connection string). No key is needed for the admin login, CMS, or email modules — those run on your existing infrastructure.
Don't have a MySQL server?
You can purchase a shared hosting plan with cPanel and MySQL at host.esgwon.dev. Once your account is set up, follow the step-by-step guide to create your database and connect it to your AI website builder.
How to set up cPanel MySQL & connect to your AI website →Need help with Stripe?
Get your STRIPE_SECRET_KEY and STRIPE_PUBLISHABLE_KEY from your Stripe dashboard. The guide covers test keys, webhook setup, and going live.
Need help with Anthropic?
Get your ANTHROPIC_API_KEY from console.anthropic.com. The guide covers model selection, cost management, and troubleshooting.
Prompting Airo after setup — always name the file
When asking Airo to add tables, columns, or features to the admin dashboard, always include src/server/lib/admin-db.ts in your prompt. Without it, Airo may target the wrong database. Example: "Add a bookings table in the admin database (src/server/lib/admin-db.ts) — do not touch any other database connection in this project."
Run the framework prompts inside your live app
Your app is now running in the builder's preview panel. Open the on this page, copy each prompt one at a time, and paste it into your builder's chat. Replace every [BRACKET] with your real data before sending. Work through the stages in order — each stage output feeds the next.
Test end-to-end, then publish or hand off to your client
Walk through the admin as a real user: log in, create a booking, send a test email campaign, update a CMS image, and run the Safe-to-Publish gate. Once everything passes, click Publish in your builder. Because this is a white-label dashboard, your client accesses it at /admin on their own domain — no Prompt.Doctor branding, no third-party login required.
6 modules · 50 prompts · 6 workflow stages
Positioning & ICP System
ICP definition framework (firmographics, technographics, behavioral signals, pain points), jobs-to-be-done analysis, positioning statement (Geoffrey Moore format), competitive differentiation matrix, and messaging hierarchy.
9 promptsAcquisition System
SaaS landing page copy (hero, problem, solution, features-to-benefits, social proof, pricing, FAQ, CTA), pricing page copy, Google/LinkedIn ad copy, and G2/Capterra review response templates.
10 promptsActivation & Onboarding System
Onboarding email sequence (welcome, day 1, day 3, day 7, day 14), in-app onboarding tooltip copy, empty state copy, aha moment identification framework, and activation milestone celebration copy.
10 promptsProduct-Led Growth System
Free trial design framework (length, gates, upgrade triggers), freemium tier strategy (what to include/exclude), viral loop identification, product-qualified lead (PQL) definition, and PLG sales handoff playbook.
9 promptsChurn Reduction System
Churn risk signal identification, at-risk customer outreach sequence, cancellation flow copy (save offers), post-cancellation win-back sequence, and NPS follow-up system.
8 promptsExpansion Revenue System
Upsell trigger identification, upgrade email sequence, expansion revenue playbook (seat expansion, tier upgrade, add-ons), account expansion QBR template, and annual contract renewal sequence.
4 promptsWrite a SaaS landing page for [PRODUCT NAME], a [PRODUCT DESCRIPTION] for [ICP]. Structure: 1) Hero: headline (outcome, not feature — "Do X without Y"), subheadline (who it's for + key benefit), CTA ("Start Free" or "Get Started Free"), 2) Social proof bar: logos or "X companies use [PRODUCT]", 3) Problem section: 3 specific pains the ICP experiences today (their words), 4) Solution section: how [PRODUCT] solves each pain (feature → benefit → outcome), 5) How it works: 3-step process (simple, visual), 6) Features section: 3–4 key features with benefit-focused descriptions, 7) Social proof: 2–3 testimonials with specific outcomes ("We reduced X by Y%"), 8) Pricing: 3 tiers with clear differentiation, 9) FAQ: 4 common objections answered, 10) Final CTA. Tone: direct, outcome-focused, specific.
Write a 5-email onboarding sequence for [PRODUCT NAME], a [PRODUCT DESCRIPTION]. The sequence goal: get users to [AHA MOMENT, e.g., "create their first project" or "connect their first integration"]. Email 1 (Welcome, immediate): welcome + single next action, Email 2 (Day 1): value reminder + guide to aha moment, Email 3 (Day 3): social proof + feature spotlight, Email 4 (Day 7): check-in + common obstacle removal, Email 5 (Day 14): upgrade nudge or success celebration. For each email: subject line (3 options), preview text, body (under 150 words), single CTA. Tone: helpful, human, not salesy. Sender: from a real person name, not "The [Product] Team."
Write a churn save sequence for [PRODUCT NAME] for users who have initiated cancellation. Create 3 touchpoints: 1) Cancellation flow (in-app): before they cancel — offer a pause option, downgrade option, or save offer. Copy for the modal: headline, 2 save options with specific benefits, and "still cancel" link, 2) Save email (sent immediately after cancellation): personal, from a real person, asks one question about why they left, offers a specific save offer (discount, feature unlock, or extended trial), 3) Win-back email (30 days later): what's new since they left (3 specific improvements), limited-time offer to return. Each touchpoint: specific, not generic. Avoid: guilt, desperation, or excessive discounting.
system
9 prompts
templates
14 prompts
workflow
18 prompts
architecture
9 prompts
"The onboarding email sequence framework doubled our day-14 activation rate. The "aha moment" focus — single next action per email — is what made the difference."
Head of Growth
Series A SaaS Company
"The landing page copy framework produced our highest-converting page ever. The "outcome headline, not feature headline" rule alone improved our conversion rate by 34%."
Founder & CEO
B2B SaaS Platform
All 50 prompts across 6 modules are unlocked for your account.
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