Restaurant Growth Framework

Purchase & download the framework

Click the buy button on this page. After checkout, click the Installation tab and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.

Open ChatGPT or Claude in a new browser tab

Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.

Write down your brief before touching any prompt

Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.

Stage 1 — Brand Voice + Visual Identity

Go to the Prompts tab above and filter to Brand Voice + Visual Identity. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.

Stage 2 — Menu Copy Generator (all dishes)

Go to the Prompts tab above and filter to Menu Copy Generator (all dishes). You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your menu descriptions, food photography captions, and promotional materials. Repeat for each prompt in this stage before moving to the next stage.

Stage 3 — Google Business Optimization

Go to the Prompts tab above and filter to Google Business Optimization. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.

Stage 4 — Social Media Content Engine

Go to the Prompts tab above and filter to Social Media Content Engine. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your social media posts, captions, and content calendar. Repeat for each prompt in this stage before moving to the next stage.

Stage 5 — Seasonal Campaign Framework (8 campaigns)

Go to the Prompts tab above and filter to Seasonal Campaign Framework (8 campaigns). You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your campaign materials, launch announcements, and promotional content. Repeat for each prompt in this stage before moving to the next stage.