AI-powered patient communication, practice marketing, and clinical content for PT professionals
Physical Therapy & Rehabilitation gives PT clinic owners, physical therapists, and rehab professionals a complete AI-powered practice communication system. From writing home exercise program instructions that patients actually follow to crafting physician referral letters that build lasting referral relationships, every prompt is built around the clinical precision and patient empathy that PT work demands. The framework covers the full patient journey — intake to discharge — plus the marketing and referral systems that keep a practice full.
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All 39 prompts · All 5 modules
"The HEP instruction framework cut our "I forgot how to do the exercises" calls by 60%. The "what you..."
PT Clinic Owner · 3 locations, 400+ active patients
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No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — STAGE_1: patient_acquisition → NewPatientInquiries
Go to the above and filter to STAGE_1: patient_acquisition → NewPatientInquiries. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — STAGE_2: intake_onboarding → EngagedPatients
Go to the above and filter to STAGE_2: intake_onboarding → EngagedPatients. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your booking flow, inquiry replies, and client onboarding. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — STAGE_3: clinical_communication → AdherentPatients
Go to the above and filter to STAGE_3: clinical_communication → AdherentPatients. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — STAGE_4: referral_system → PhysicianReferrals
Go to the above and filter to STAGE_4: referral_system → PhysicianReferrals. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your review request emails, testimonial pages, and referral campaigns. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — STAGE_5: retention_marketing → FullSchedule
Go to the above and filter to STAGE_5: retention_marketing → FullSchedule. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 39 prompts · 5 workflow stages
Patient Intake & Onboarding
New patient welcome sequences, intake form communication, expectation-setting scripts, and insurance explanation templates
8 promptsClinical Communication
HEP instructions, progress update emails, plateau motivation scripts, and discharge summary templates
10 promptsPhysician Referral System
Referral outreach letters, progress report templates for referring physicians, and relationship-building follow-up sequences
8 promptsPractice Marketing
Google Business Profile copy, local SEO blog content, patient success story frameworks, and community education content
8 promptsOperations & Retention
Appointment reminder sequences, no-show follow-up scripts, review request templates, and re-engagement campaigns
5 promptsWrite patient-friendly home exercise program (HEP) instructions for the following exercises. Patient name: [NAME]. Diagnosis/condition: [CONDITION: e.g., low back pain, rotator cuff strain, post-ACL reconstruction, knee OA]. Exercises prescribed: [LIST EACH EXERCISE WITH SETS/REPS/FREQUENCY]. Patient's functional level: [BEGINNER / INTERMEDIATE — describe any limitations]. For each exercise, write: (1) Exercise name (plain language — not clinical terminology), (2) Why you're doing this (1 sentence — connect to their goal or condition), (3) How to do it (step-by-step, numbered, plain language — no anatomy jargon), (4) What you should feel (normal sensations vs. warning signs to stop), (5) Sets, reps, and frequency (clear and specific). End with: a general "when to call us" section covering pain levels, swelling, or new symptoms. Tone: warm, encouraging, clear. Write as if explaining to someone with no medical background.
Write a physician referral outreach letter for a physical therapy clinic. Clinic name: [NAME]. PT name and credentials: [NAME, PT, DPT etc.]. Target physician: [DR. NAME, SPECIALTY]. Referral focus: [CONDITION TYPES: e.g., post-surgical orthopedic, chronic low back pain, sports injuries, neurological rehab]. Letter structure: (1) Introduction (who you are, your clinic, your specialization — 2 sentences), (2) Clinical approach (what makes your treatment approach effective for their patients — specific, not generic), (3) Communication commitment (how you'll keep them informed: progress reports, discharge summaries, timeline), (4) Logistics (location, hours, insurance accepted, referral process — make it easy), (5) Invitation (offer a clinic tour, lunch-and-learn, or direct conversation — specific ask). Length: 1 page. Tone: peer-to-peer, clinical but warm. Avoid: marketing language — write as a clinician to a clinician.
workflow
8 prompts
templates
15 prompts
system
8 prompts
prompts
8 prompts
"The HEP instruction framework cut our "I forgot how to do the exercises" calls by 60%. The "what you should feel" section — normal sensations vs. warning signs — is what patients actually need to exercise safely at home."
PT Clinic Owner
3 locations, 400+ active patients
"The physician referral letter template landed us 4 new referring physicians in 90 days. Writing as a clinician to a clinician — not as a marketer — is exactly the right tone."
Physical Therapist
Outpatient orthopedic practice
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