Build a trusted mental health or wellness practice brand — from website copy to client communications
Mental Health & Wellness Practice is the definitive AI framework for therapists, counselors, psychologists, coaches, and wellness practitioners. It covers the full practice lifecycle: brand positioning, HIPAA-aware website copy, client intake, session documentation, psychoeducation content, social media, and professional referral networks. Every prompt is calibrated for the warm, boundaried, destigmatizing language that builds trust in mental health contexts.
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All 40 prompts · All 5 modules
"The website copy prompts captured the exact tone I'd been struggling to find — warm but professional..."
Licensed Therapist · Private Practice, Anxiety Specialist
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Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Practice Brand System
Go to the above and filter to Practice Brand System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — HIPAA-Aware Website Copy
Go to the above and filter to HIPAA-Aware Website Copy. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website copy, landing pages, and sales materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Client Intake System
Go to the above and filter to Client Intake System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your booking flow, inquiry replies, and client onboarding. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Clinical Documentation Templates
Go to the above and filter to Clinical Documentation Templates. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Content & Referral System
Go to the above and filter to Content & Referral System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your review request emails, testimonial pages, and referral campaigns. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 40 prompts · 5 workflow stages
Practice Brand System
Specialty positioning (anxiety, trauma, relationships, depression, LGBTQ+, etc.), ideal client description, practice philosophy statement, and therapeutic approach description. Includes HIPAA communication guidelines.
7 promptsHIPAA-Aware Website Copy
Homepage, about/approach page, services/specialties page, FAQ (including insurance, telehealth, crisis resources), and new client page. All copy is warm, accessible, and avoids clinical jargon.
10 promptsClient Intake System
New client intake questionnaire, welcome email sequence, informed consent language framework, cancellation policy copy, and telehealth platform instructions.
8 promptsClinical Documentation Templates
Session note templates in SOAP, DAP, and BIRP formats, treatment plan outline, progress note structure, and discharge summary template. All templates are customizable by modality.
10 promptsContent & Referral System
Psychoeducation article templates (anxiety, depression, relationships, trauma), social media content calendar (destigmatization focus), professional referral outreach email, and consultation request response.
5 promptsWrite a homepage for [THERAPIST NAME], a [LICENSE TYPE: LCSW/LPC/PhD/PsyD] therapist specializing in [SPECIALTY: anxiety/trauma/relationships/depression] in [LOCATION/telehealth]. Requirements: 1) Hero headline: speak to the client's experience — not the therapist's credentials (e.g., "You don't have to carry this alone"), 2) Approach paragraph: describe the therapeutic approach in accessible language (no jargon), 3) Who I work with: 3 client descriptions that help the right person self-identify, 4) What to expect: 3-step process (first call → intake → ongoing work), 5) CTA: "Schedule a Free Consultation" (not "Contact Me"), 6) Crisis resources footer note. Tone: warm, boundaried, hopeful. HIPAA note: no client stories or identifiable information.
Create a SOAP session note template for a [MODALITY: CBT/DBT/EMDR/psychodynamic/person-centered] therapist. For each section: 1) Subjective: client-reported mood, presenting concerns, significant events since last session, progress toward goals, 2) Objective: therapist observations (affect, behavior, appearance, cognition), mental status indicators, 3) Assessment: clinical formulation update, progress toward treatment goals, risk assessment summary, 4) Plan: interventions used this session, homework assigned, next session focus, treatment plan updates. Include: session metadata fields (date, duration, modality, billing code), risk assessment checkbox items, and a "clinical pearls" section for notable observations. Customizable for telehealth vs. in-person.
Write a psychoeducation article for [THERAPIST NAME]'s website on the topic: [TOPIC, e.g., "Understanding Anxiety: What's Happening in Your Brain and Body"]. Requirements: 1) Opening: normalize the experience — the reader should feel seen, not diagnosed, 2) What it is: accessible explanation (no DSM language), 3) Why it happens: brief neuroscience or psychology explanation in plain language, 4) What it feels like: specific, relatable descriptions, 5) What helps: 3–4 evidence-based strategies with brief explanations, 6) When to seek support: gentle, non-stigmatizing guidance, 7) CTA: "If this resonates, I'd love to connect." Length: 600–800 words. Tone: warm, educational, empowering.
system
7 prompts
templates
20 prompts
workflow
13 prompts
"The website copy prompts captured the exact tone I'd been struggling to find — warm but professional, accessible but not clinical. My consultation requests doubled in 6 weeks."
Licensed Therapist
Private Practice, Anxiety Specialist
"The session note templates saved our team hours every week. The SOAP format is exactly what our supervisors and insurance companies expect."
Group Practice Owner
8-Therapist Practice
All 40 prompts across 5 modules are unlocked for your account.
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