Practice content, psychoeducation, and client communications — AI-built
Mental Health & Therapy Practice Framework encodes licensed therapist, practice marketing, and psychoeducation expertise into prompt sequences that generate complete therapy practice content systems. From website copy to group therapy curriculum outlines, every prompt produces practice content that attracts ideal clients and supports clinical work. All content should be reviewed by licensed clinicians.
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All 40 prompts · All 4 modules
"The website copy prompts helped me articulate my approach in a way that actually resonates with the ..."
Dr. Sarah M. · Licensed Psychologist
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Website Copy System
Go to the above and filter to Website Copy System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website copy, landing pages, and sales materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Psychoeducation Content Library
Go to the above and filter to Psychoeducation Content Library. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website, client materials, and educational content. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Client Intake Materials
Go to the above and filter to Client Intake Materials. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your booking flow, inquiry replies, and client onboarding. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Referral Network Outreach
Go to the above and filter to Referral Network Outreach. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press kit, journalist pitches, and influencer outreach emails. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Social Media + Newsletter System
Go to the above and filter to Social Media + Newsletter System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your social media posts, captions, and content calendar. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
4 modules · 40 prompts · 5 workflow stages
Practice Marketing System
Website copy (homepage, about, specialties pages), Psychology Today profile, and Google Business description.
9 promptsPsychoeducation Content System
Psychoeducation handouts (anxiety, depression, trauma, CBT, DBT skills), blog post framework, and workshop outline generator.
10 promptsClient Communication System
Intake form design, informed consent language, new client orientation letter, and session reminder templates.
9 promptsCommunity & Referral System
Referral network outreach sequence (PCPs, psychiatrists, schools), social media content calendar (destigmatizing), and newsletter framework.
12 promptsWrite website copy for [THERAPIST/PRACTICE NAME], a [SOLO PRACTICE / GROUP PRACTICE] specializing in [SPECIALTIES]. Therapist background: [CREDENTIALS, APPROACH, YEARS OF EXPERIENCE]. Ideal client: [DESCRIBE — who you work best with, what they're struggling with, what they want]. Location/format: [IN-PERSON / TELEHEALTH / BOTH, LOCATION]. Create: (1) Homepage headline (speaks to the client's pain and hope — not your credentials), (2) Homepage subheadline (what you offer and who it's for), (3) About section (200 words — your approach, why you do this work, what clients can expect), (4) Specialties section (3-4 specialties, each with a 50-word description that speaks to the client's experience), (5) CTA (how to get started). Tone: warm, direct, non-clinical. Avoid jargon.
Write a psychoeducation handout on [TOPIC: e.g., anxiety, depression, trauma responses, CBT thought records, DBT distress tolerance] for clients in therapy. Reading level: 8th grade. Length: 1 page (400-500 words). Structure: (1) What is [TOPIC]? (normalize and explain in plain language), (2) How it shows up (common symptoms or patterns — help clients recognize themselves), (3) Why it happens (brief, non-shaming explanation of the mechanism), (4) What helps (3-4 evidence-based strategies, described practically), (5) A note of hope (1 paragraph — what's possible with support). Tone: warm, validating, empowering. No clinical jargon without plain-language explanation. Review with a licensed clinician before distributing.
system
9 prompts
prompts
10 prompts
workflow
9 prompts
templates
12 prompts
"The website copy prompts helped me articulate my approach in a way that actually resonates with the clients I want to work with. My inquiry rate doubled."
Dr. Sarah M.
Licensed Psychologist
"The psychoeducation handout prompts produce materials my clients actually read and reference between sessions. The plain-language requirement is essential."
James T.
LCSW, Private Practice
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