Compliance-aware AI marketing system for law firms, attorneys, and legal service providers
Legal Services Marketing is the only AI framework built specifically for the unique compliance requirements of attorney advertising. Every prompt is engineered with bar rules compliance built in — no guarantees of results, no misleading claims, proper disclaimers on all content. It covers the full client acquisition lifecycle: website copy, local SEO, attorney credibility building, educational content, client intake, and referral networks — all in the authoritative, trust-building voice that legal clients require.
Full Access Unlocked
All 34 prompts · All 5 modules
"Finally a marketing framework that understands bar rules. The compliance guardrails are built into e..."
Solo Practitioner · Family Law Attorney
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, go to the and hit Download .zip. Unzip it — you'll get a .md file (the full framework) and a .pdf (easy to read reference). Keep both open.
Open your project — new or existing
This dashboard is designed to integrate into any existing project or be built as a standalone app. If you already have a site in Airo (or Cursor, Bolt, etc.), open that project. If you're starting fresh, create a new project. The Orchestrator Prompt handles both cases — it scans what's already there and adds only what's missing.
Paste the Orchestrator Prompt into your builder's chat
Open the on this page. Copy the Orchestrator Prompt and paste it into your AI builder's chat. It will scaffold the full admin system — secure login, email marketing module, booking engine, and CMS — on top of your existing codebase. This takes 2–5 minutes.
Add your API keys as secrets
Critical — Novice UsersIn your builder, go to Settings → Secrets and add the keys your app needs. For this framework: STRIPE_SECRET_KEY (for booking payments — get it from your Stripe dashboard), ANTHROPIC_API_KEY (for AI-assisted content — get it from console.anthropic.com), and DATABASE_URL (your MySQL connection string). No key is needed for the admin login, CMS, or email modules — those run on your existing infrastructure.
Don't have a MySQL server?
You can purchase a shared hosting plan with cPanel and MySQL at host.esgwon.dev. Once your account is set up, follow the step-by-step guide to create your database and connect it to your AI website builder.
How to set up cPanel MySQL & connect to your AI website →Need help with Stripe?
Get your STRIPE_SECRET_KEY and STRIPE_PUBLISHABLE_KEY from your Stripe dashboard. The guide covers test keys, webhook setup, and going live.
Need help with Anthropic?
Get your ANTHROPIC_API_KEY from console.anthropic.com. The guide covers model selection, cost management, and troubleshooting.
Prompting Airo after setup — always name the file
When asking Airo to add tables, columns, or features to the admin dashboard, always include src/server/lib/admin-db.ts in your prompt. Without it, Airo may target the wrong database. Example: "Add a bookings table in the admin database (src/server/lib/admin-db.ts) — do not touch any other database connection in this project."
Run the framework prompts inside your live app
Your app is now running in the builder's preview panel. Open the on this page, copy each prompt one at a time, and paste it into your builder's chat. Replace every [BRACKET] with your real data before sending. Work through the stages in order — each stage output feeds the next.
Test end-to-end, then publish or hand off to your client
Walk through the admin as a real user: log in, create a booking, send a test email campaign, update a CMS image, and run the Safe-to-Publish gate. Once everything passes, click Publish in your builder. Because this is a white-label dashboard, your client accesses it at /admin on their own domain — no Prompt.Doctor branding, no third-party login required.
5 modules · 34 prompts · 5 workflow stages
Firm Brand & Positioning
Define firm personality, practice area focus, ideal client, and differentiators. Generates a brand voice guide calibrated for legal authority — credible, clear, and never alarmist.
6 promptsWebsite Copy System
Homepage, practice area pages (one per area), attorney bio pages, and FAQ. All copy includes required disclaimers and avoids prohibited language under Model Rules of Professional Conduct.
10 promptsEducational Content Engine
12-week content calendar by practice area. Blog posts, social media, and client education guides. Includes "past results do not guarantee future outcomes" disclaimer integration.
8 promptsClient Intake System
Consultation request page copy, intake form field recommendations, confirmation email, pre-consultation preparation guide, and post-consultation follow-up sequence.
6 promptsReferral & Network System
Professional referral outreach scripts (to other attorneys, CPAs, financial advisors), reciprocal referral agreement framework, and client referral ask templates.
4 promptsYou are a legal marketing copywriter with expertise in bar-rules compliant content. Write a practice area page for [FIRM NAME]'s [PRACTICE AREA] practice. Requirements: 1) Headline: client-benefit focused, specific to the practice area (not "Experienced [Practice Area] Attorneys"), 2) Opening paragraph: speak to the client's situation and fear — empathetic, not clinical, 3) How we help section: 3–5 specific services with 1-sentence client-benefit descriptions, 4) Why choose us: 3 differentiators (specific, not generic — use real credentials and experience), 5) CTA: free consultation (not "contact us"), 6) Required disclaimer: "Prior results do not guarantee a similar outcome." Avoid: guarantees, superlatives ("best," "top"), and unverifiable claims. State: [STATE] bar rules apply.
Write a compelling attorney bio for [ATTORNEY NAME] at [FIRM NAME]. Requirements: 1) Short version (75 words — for website sidebar and Google Business Profile), 2) Full bio (350 words — for attorney profile page), 3) Both versions must: open with the attorney's focus and client commitment (not their law school), include specific credentials and bar admissions, mention 2–3 notable case types handled (without specific outcomes), convey personality and approachability, end with a personal detail that humanizes them. Avoid: "passionate about," "dedicated to," "committed to" (overused). Bar rules: no specific case results without disclaimer.
Write a 700-word educational blog post for [FIRM NAME] on the topic: [LEGAL TOPIC] in [STATE]. Requirements: 1) Written for a non-lawyer audience — plain language, no jargon without explanation, 2) Structure: relatable scenario hook, what the law says (simplified), what this means for the reader, what steps to take, when to consult an attorney, 3) SEO: include [PRIMARY KEYWORD] naturally 3–4 times, 4) Disclaimer at bottom: "This article is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for advice specific to your situation.", 5) CTA: free consultation. Avoid: specific legal advice, guarantees, jurisdiction-specific claims without proper qualification.
system
6 prompts
templates
10 prompts
prompts
8 prompts
workflow
10 prompts
"Finally a marketing framework that understands bar rules. The compliance guardrails are built into every prompt — I can generate content confidently without worrying about ethics violations."
Solo Practitioner
Family Law Attorney
"The practice area page prompts produce first drafts that need minimal editing. The attorney bio system is especially strong — it humanizes attorneys without crossing compliance lines."
Legal Marketing Agency
Managing 8 Firms
All 34 prompts across 5 modules are unlocked for your account.
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