Build a complete influencer program and UGC content engine — from outreach to briefs to performance tracking
Influencer & UGC Marketing is the definitive AI framework for brands and marketing teams who want to build scalable influencer programs and user-generated content engines. It covers the full influencer marketing lifecycle: discovery and vetting, outreach, collaboration briefs, UGC content direction, performance tracking, FTC compliance, and UGC repurposing for paid ads.
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All 40 prompts · All 5 modules
"The outreach email templates doubled our influencer response rate. The personalization framework — r..."
Head of Social · DTC Beauty Brand
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No coding required. You will use ChatGPT or Claude as your AI tool to generate marketing content. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [BRAND NAME], [TARGET AUDIENCE], [TONE]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Influencer Discovery System
Go to the above and filter to Influencer Discovery System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press kit, journalist pitches, and influencer outreach emails. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Outreach & Negotiation System
Go to the above and filter to Outreach & Negotiation System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press kit, journalist pitches, and influencer outreach emails. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Brief & Content Direction System
Go to the above and filter to Brief & Content Direction System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Performance & ROI System
Go to the above and filter to Performance & ROI System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Compliance & Repurposing System
Go to the above and filter to Compliance & Repurposing System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (campaign dashboard, content scheduler, client portal), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure automatically.
5 modules · 40 prompts · 5 workflow stages
Influencer Discovery System
Influencer tier definitions (nano: 1K–10K, micro: 10K–100K, macro: 100K–1M, mega: 1M+), vetting criteria (engagement rate benchmarks, audience quality, brand alignment), fake follower detection checklist, and influencer brief intake form.
7 promptsOutreach & Negotiation System
Cold outreach email (gifting, paid, affiliate), warm follow-up sequence, rate negotiation scripts, counter-offer templates, and long-term partnership proposal.
10 promptsBrief & Content Direction System
Paid collaboration brief (brand background, campaign objective, content requirements, key messages, do's and don'ts, deliverables, timeline), UGC brief (for non-influencer creators), and event/launch coverage brief.
10 promptsPerformance & ROI System
Campaign KPI framework (reach, engagement, EMV, conversions, ROAS), influencer performance scorecard, campaign post-mortem template, and ROI calculation model for gifting vs. paid vs. affiliate.
8 promptsCompliance & Repurposing System
FTC disclosure requirements guide, content approval workflow, usage rights checklist, UGC repurposing strategy (organic → paid ads → email → website), and paid amplification brief for whitelisting.
5 promptsWrite a cold outreach email to a [TIER: micro/macro] influencer for [BRAND NAME], a [BRAND DESCRIPTION] brand. Campaign type: [GIFTING/PAID PARTNERSHIP/AFFILIATE]. Requirements: 1) Subject line: personalized, references something specific about their content (not "collaboration opportunity"), 2) Opening: 2 sentences showing you actually follow them — reference a specific post or their content style, 3) Brand intro: 2 sentences, lead with what makes the brand interesting to their audience, 4) The ask: specific deliverables, timeline, and compensation (or gifting value), 5) Why them: 1 sentence on why their audience is the right fit, 6) CTA: simple next step. Under 200 words. Tone: genuine, peer-to-peer — not corporate.
Write a UGC (user-generated content) brief for [BRAND NAME] for [PRODUCT NAME]. The brief should guide UGC creators to produce authentic, high-converting content. Include: 1) Campaign overview: product, key benefit, target audience, 2) Content formats needed: [e.g., unboxing, tutorial, testimonial, lifestyle], 3) Key messages to communicate (3 max — prioritized), 4) Mandatory inclusions: product name, specific claim, CTA, FTC disclosure, 5) Do's: specific visual and messaging guidance, 6) Don'ts: what to avoid (competitor mentions, specific claims, etc.), 7) Technical specs: video length, aspect ratio, resolution, 8) Deliverables and timeline. Tone: clear, inspiring, not restrictive.
Create an influencer campaign performance scorecard for [BRAND NAME]. For each influencer, track: 1) Reach metrics: impressions, reach, story views, 2) Engagement metrics: likes, comments, saves, shares, engagement rate vs. benchmark, 3) Traffic metrics: link clicks, swipe-ups, promo code uses, 4) Conversion metrics: sales attributed, revenue, ROAS, 5) Content quality: brand alignment (1–5), content quality (1–5), FTC compliance (yes/no), 6) Overall score: weighted average. Include: benchmark engagement rates by tier, EMV (Earned Media Value) calculation formula, and a tier classification (Top Performer/Solid/Underperformer) with renewal recommendation.
system
7 prompts
templates
20 prompts
workflow
13 prompts
"The outreach email templates doubled our influencer response rate. The personalization framework — referencing specific content — makes all the difference."
Head of Social
DTC Beauty Brand
"The UGC brief template is the clearest I've used. Creators consistently say it's the best brief they've received, and the content quality shows it."
Influencer Marketing Manager
Consumer Goods Company
All 40 prompts across 5 modules are unlocked for your account.
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