Build a trusted home services or contracting business — from local SEO to project proposals to customer reviews
Home Services & Contractor Business is the definitive AI framework for plumbers, electricians, HVAC technicians, landscapers, painters, roofers, and general contractors. It covers the full home services business lifecycle: brand positioning, local SEO, project proposals, customer reviews, seasonal marketing, referrals, and service area pages. Every prompt is calibrated for the trust-first, local, results-oriented language that homeowners respond to.
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All 38 prompts · All 5 modules
"The review request text sequence took our Google reviews from 12 to 87 in 4 months. The same-day mes..."
Owner · Residential Plumbing Company
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No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Home Services Brand System
Go to the above and filter to Home Services Brand System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Local SEO System
Go to the above and filter to Local SEO System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Sales & Proposal System
Go to the above and filter to Sales & Proposal System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Seasonal Marketing System
Go to the above and filter to Seasonal Marketing System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Reputation & Referral System
Go to the above and filter to Reputation & Referral System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press releases, media pitches, and communications team. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 38 prompts · 5 workflow stages
Home Services Brand System
Business positioning (service specialty, service area, differentiator), service description copy, website homepage, about page, and services page. Trust signals: licensing, insurance, years in business, guarantees.
7 promptsLocal SEO System
Google Business Profile description, service area page copy (city/neighborhood-specific), local keyword integration guide, FAQ section for local search, and review response templates (positive and negative).
8 promptsSales & Proposal System
Project proposal template (scope, timeline, investment, warranty), estimate follow-up email sequence, job completion walkthrough script, and upsell/cross-sell communication.
9 promptsSeasonal Marketing System
Seasonal campaign templates for spring, summer, fall, and winter (service-specific), promotional offer copy, email newsletter template, and direct mail postcard copy.
8 promptsReputation & Referral System
Review request sequence (text and email), review response templates (5-star, 4-star, negative), referral program copy, neighbor referral card, and customer appreciation communication.
6 promptsWrite a service area landing page for [BUSINESS NAME], a [SERVICE TYPE, e.g., plumbing/HVAC/landscaping] company serving [CITY/NEIGHBORHOOD]. Requirements: 1) H1: "[SERVICE TYPE] in [CITY]" (exact match keyword), 2) Opening paragraph: establish local presence and trust (mention specific neighborhoods, landmarks, or local knowledge), 3) Services offered in this area: 4–5 services with 2-sentence descriptions, 4) Why choose us: 3 trust signals specific to this area (response time, local team, years serving this area), 5) Service area map description: neighborhoods and zip codes served, 6) Local testimonial: placeholder with "[CITY] customer" attribution, 7) CTA: "Call [PHONE] or Request a Free Estimate." Optimized for "[SERVICE TYPE] [CITY]" local search.
Write a project proposal for [BUSINESS NAME] for a [PROJECT TYPE, e.g., bathroom remodel/roof replacement/HVAC installation] project for a homeowner in [CITY]. Include: 1) Project overview: what will be done (plain language, specific), 2) Scope of work: detailed bullet list of all work included, 3) What's NOT included: clear exclusions to prevent disputes, 4) Materials: key materials and brands specified, 5) Timeline: start date, duration, and key milestones, 6) Investment: total price (or line items if appropriate), payment schedule, 7) Warranty: labor and materials warranty terms, 8) Our commitment: 3 specific promises (clean job site, daily communication, licensed and insured), 9) Acceptance: signature line. Tone: professional, specific, trustworthy.
Write a review request text message sequence for [BUSINESS NAME] to send to customers after job completion. Create 3 versions: 1) Same-day (sent 2 hours after job completion): warm, personal, references the specific job, asks how everything looks, includes Google review link, 2) 3-day follow-up (if no review): brief, friendly reminder, mentions it takes 60 seconds, 3) Final ask (7 days, if still no review): last attempt, offers to answer any questions, includes review link. Each message: under 160 characters, conversational, not pushy. Include the Google review link placeholder as [REVIEW LINK].
system
7 prompts
templates
16 prompts
workflow
15 prompts
"The review request text sequence took our Google reviews from 12 to 87 in 4 months. The same-day message that references the specific job is what gets responses."
Owner
Residential Plumbing Company
"The project proposal template eliminated the "what's included" disputes that used to cost us thousands. The "what's NOT included" section alone was worth the price."
General Contractor
Kitchen & Bath Remodeling
All 38 prompts across 5 modules are unlocked for your account.
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