HIPAA-aware AI marketing system for medical practices, clinics, and health professionals
Healthcare Practice Marketing is the only AI framework built specifically for the unique compliance and trust requirements of medical marketing. Every prompt is engineered with HIPAA-awareness built in — no patient data in prompts, no medical claims without evidence qualifiers, no testimonials that could violate privacy rules. It covers the full patient acquisition and retention lifecycle: website copy, local SEO, reputation management, educational content, referral networks, and patient onboarding — all in the careful, trust-building voice that healthcare requires.
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All 36 prompts · All 5 modules
"Finally a marketing framework that understands healthcare compliance. The HIPAA-aware guardrails are..."
Dr. Angela M. · Family Practice Physician
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Brand & Positioning (voice, differentiators, patient promise)
Go to the above and filter to Brand & Positioning (voice, differentiators, patient promise). You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Website Copy System (homepage, services, about, FAQ)
Go to the above and filter to Website Copy System (homepage, services, about, FAQ). You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website copy, landing pages, and sales materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Local SEO & Reputation System
Go to the above and filter to Local SEO & Reputation System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press releases, media pitches, and communications team. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Educational Content Engine (12-week calendar)
Go to the above and filter to Educational Content Engine (12-week calendar). You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your social media posts, captions, and content calendar. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Onboarding & Retention Sequences
Go to the above and filter to Onboarding & Retention Sequences. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your email campaigns, follow-up sequences, and client communications. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 36 prompts · 5 workflow stages
Practice Brand & Positioning
Define practice personality, patient promise, and differentiators. Generates a brand voice guide calibrated for healthcare trust — warm, authoritative, and never alarmist.
6 promptsPatient-Facing Website Copy
Homepage hero, services pages, about/team pages, and FAQ. All copy includes HIPAA-aware disclaimers and avoids unsubstantiated medical claims.
10 promptsLocal SEO & Reputation System
Google Business Profile optimization, local keyword strategy, review request email/SMS templates, and review response scripts for positive and negative reviews.
8 promptsEducational Content Engine
12-week content calendar: blog posts, social media, and patient education handouts. Topics are condition-specific and include evidence-based language guidelines.
7 promptsPatient Onboarding & Retention
New patient welcome sequence (5 emails), appointment reminder system, post-visit follow-up, and reactivation campaign for lapsed patients.
5 promptsYou are a healthcare copywriter with expertise in HIPAA-compliant marketing. Write a homepage for [PRACTICE NAME], a [SPECIALTY] practice in [CITY]. Requirements: 1) Hero headline: benefit-led, warm, and specific (not "Compassionate Care" — be concrete), 2) Trust signals section: credentials, years in practice, patient volume (use real numbers if provided), 3) Services overview: 3–5 services with 1-sentence patient-benefit descriptions (no medical jargon), 4) About section: physician bio that builds trust without being clinical, 5) CTA: appointment booking (not "Contact Us"), 6) HIPAA note: no patient testimonials with identifying information. Tone: warm, professional, reassuring. Avoid: fear-based language, unsubstantiated claims, medical jargon.
Write 3 versions of a post-appointment SMS review request for [PRACTICE NAME]. Requirements: 1) Under 160 characters each, 2) Personalized with first name placeholder [FIRST_NAME], 3) Direct link to Google review [REVIEW_LINK], 4) Warm but not pushy, 5) HIPAA-compliant — no mention of the specific condition treated or appointment details. Version A: immediate (sent 2 hours post-visit), Version B: next-day follow-up, Version C: 1-week follow-up for non-responders.
Write a 600-word patient education blog post for [PRACTICE NAME] on the topic: [HEALTH TOPIC]. Requirements: 1) Written for a patient audience — 8th grade reading level, 2) Evidence-based: include "research suggests" / "studies show" qualifiers, not absolute claims, 3) Structure: hook (relatable patient scenario), what it is, why it matters, what patients can do, when to see a doctor, 4) CTA: schedule an appointment (not emergency language unless medically appropriate), 5) Disclaimer at bottom: "This content is for educational purposes only and does not constitute medical advice.", 6) SEO: include [PRIMARY KEYWORD] naturally 3–4 times.
system
6 prompts
templates
10 prompts
workflow
13 prompts
prompts
7 prompts
"Finally a marketing framework that understands healthcare compliance. The HIPAA-aware guardrails are built into every prompt — I don't have to second-guess what I can and can't say."
Dr. Angela M.
Family Practice Physician
"We use this for every new practice onboarding. The website copy prompts produce first drafts that need minimal editing. The review request templates doubled our Google review volume."
Healthcare Marketing Agency
Managing 12 Practices
All 36 prompts across 5 modules are unlocked for your account.
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