Build a complete indie game studio brand, game design doc, and launch campaign with AI
Gaming Studio Launch is the definitive AI framework for indie game developers who want to build a professional studio brand and launch their first title. It covers the full launch lifecycle: studio identity, game design documentation, platform listing optimization, press and influencer outreach, community building, and monetization strategy. Every prompt is built around the realities of indie game development — small teams, limited budgets, and the need to stand out on crowded platforms like Steam and the App Store.
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All 44 prompts · All 6 modules
"The GDD generator saved me months of design work. I had a complete, coherent design document in a da..."
Tyler B. · Solo Indie Developer
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No coding required. You will use ChatGPT or Claude to generate your game design documents, platform listings, and launch materials. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [GAME TITLE], [GENRE], [STUDIO NAME]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Studio Brand Foundation
Go to the above and filter to Studio Brand Foundation. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your studio name, logo brief, tagline, and brand identity documents. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Game Design Document
Go to the above and filter to Game Design Document. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your Game Design Document — share it with your team and use it as your development bible. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Platform Listing Engine (Steam/App Store)
Go to the above and filter to Platform Listing Engine (Steam/App Store). You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your Steam store page, App Store listing, and platform discoverability copy. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Press Kit & Influencer Outreach
Go to the above and filter to Press Kit & Influencer Outreach. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press kit, journalist pitches, and influencer outreach emails. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Community Building System
Go to the above and filter to Community Building System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your Discord server, Reddit launch posts, and devlog content calendar. Repeat for each prompt in this stage before moving to the next stage.
Stage 6 — Monetization & Post-Launch Strategy
Go to the above and filter to Monetization & Post-Launch Strategy. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your launch pricing page, DLC roadmap, and post-launch update announcements. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond documents and build a real web presence (studio website, game landing page, press kit page), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will scaffold your entire studio site automatically.
6 modules · 44 prompts · 6 workflow stages
Studio Brand Foundation
Generate studio name, logo concept, tagline, brand voice, and visual identity brief. Includes MidJourney prompts for studio logo and key art.
7 promptsGame Design Document System
Complete GDD generator: concept statement, core loop, mechanics, progression system, art direction, technical requirements, and milestone schedule.
12 promptsPlatform Listing Engine
Steam short/long description, tags strategy, App Store title and subtitle optimization, keyword research prompts, and screenshot caption system.
8 promptsPress & Influencer Outreach
Press kit generator, journalist pitch email templates, influencer outreach scripts, review key request templates, and embargo management prompts.
7 promptsCommunity Building System
Discord server architecture (channels, roles, bots), Reddit launch strategy, devlog content calendar, and community engagement prompt sequences.
6 promptsMonetization & Pricing
Launch pricing strategy, Early Access roadmap, DLC planning framework, live service content calendar, and post-launch update announcement templates.
4 promptsYou are a senior game designer. Write the Core Gameplay Loop section of a Game Design Document for the following game concept: [GAME CONCEPT]. Include: 1) Primary loop (the 30-second action the player repeats), 2) Secondary loop (the 5-minute goal that gives the primary loop meaning), 3) Tertiary loop (the session goal, 30–60 minutes), 4) Progression system (how the player gets stronger/better), 5) Reward schedule (what the player earns and when), 6) Failure state (what happens when the player fails and why it's fun to retry). Write for a development team — be specific and implementable, not vague.
Write a complete Steam store listing for [GAME TITLE], a [GENRE] game. Include: 1) Short description (30 words max — must hook in the first 5 words), 2) Long description (500 words — lead with the fantasy, then mechanics, then features), 3) 5 bullet-point features (start each with a power verb), 4) 15 Steam tag recommendations (mix genre, mechanic, mood, and audience tags), 5) Content warning copy if applicable. Tone: match the game's aesthetic — [TONE: dark/whimsical/intense/etc]. Optimize for Steam search discoverability.
[GAME TITLE] key art, [GENRE] video game, [ART STYLE: pixel art/painterly/cel-shaded/realistic], hero character [CHARACTER DESCRIPTION] in foreground, [WORLD/SETTING] in background, dramatic lighting, [COLOR PALETTE] color scheme, Steam capsule composition (landscape), professional game marketing art, cinematic quality --ar 16:9 --v 6 --style raw
system
7 prompts
templates
12 prompts
prompts
8 prompts
workflow
11 prompts
architecture
6 prompts
"The GDD generator saved me months of design work. I had a complete, coherent design document in a day. The Steam listing prompts got me a 40% wishlist conversion rate."
Tyler B.
Solo Indie Developer
"We used the press kit generator to land coverage in IGN and PC Gamer. The journalist pitch templates are incredibly well-crafted."
Studio Neon
3-Person Indie Studio
All 44 prompts across 6 modules are unlocked for your account.
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