Menus, recipes, and restaurant marketing — AI-built for F&B brands
Food & Beverage Framework encodes restaurant brand director, food writer, and hospitality marketing expertise into prompt sequences that generate complete F&B content systems. From menu copy that sells to press kits that get coverage, every prompt produces F&B content that fills seats and builds brand loyalty.
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All 44 prompts · All 4 modules
"The menu description prompts increased our average check by 18%. The rule about not using "delicious..."
Sofia R. · Restaurant Owner
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Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Brand Story + Voice Guide
Go to the above and filter to Brand Story + Voice Guide. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Menu Copy System
Go to the above and filter to Menu Copy System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website copy, landing pages, and sales materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Social Content Calendar
Go to the above and filter to Social Content Calendar. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your social media posts, captions, and content calendar. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Email Campaign System
Go to the above and filter to Email Campaign System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your email campaigns, follow-up sequences, and client communications. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Press Kit + PR Outreach
Go to the above and filter to Press Kit + PR Outreach. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press kit, journalist pitches, and influencer outreach emails. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
4 modules · 44 prompts · 5 workflow stages
Brand & Menu System
Restaurant brand story generator, menu copy framework (descriptions that create desire), menu naming system, and seasonal menu update prompts.
10 promptsRecipe & Product System
Recipe development brief, recipe testing protocol, scaling guide, and product launch description framework.
8 promptsMarketing & PR System
Social content calendar (Instagram/TikTok/Google), email campaign system (launch, seasonal, loyalty), and press kit framework.
14 promptsOperations & Training System
Staff menu training materials, service script framework, allergy and dietary communication templates, and guest experience standards.
12 promptsWrite menu descriptions for [RESTAURANT NAME], a [CUISINE TYPE] restaurant with [DESCRIBE CONCEPT AND VIBE]. Customer: [DESCRIBE]. Price point: [$ / $ / $$ / $$]. Items to describe: [LIST DISHES WITH KEY INGREDIENTS AND PREPARATION]. For each dish: (1) Name (if you want a suggestion, describe the dish and I'll propose one), (2) Description (40-60 words — lead with the most compelling element, use sensory language, end with something that makes you want to order it). Rules: No "delicious", "amazing", "mouth-watering". No listing every ingredient. No passive voice. Every description must make the reader hungry. Describe the experience of eating it, not just what's in it.
Write a brand story for [RESTAURANT/BRAND NAME]. Background: [DESCRIBE — founding story, who started it, why, what makes it different]. Cuisine/product: [DESCRIBE]. Location/format: [DESCRIBE]. Values: [LIST]. Create: (1) Origin story (200 words — the human story behind the restaurant, written in first or third person), (2) Mission statement (1 sentence — what you're here to do), (3) Brand voice description (3 adjectives + what that means in practice), (4) "About Us" page copy (150 words — for website), (5) Instagram bio (150 characters), (6) Google Business description (250 characters). Avoid: "passion for food", "farm-to-table" (unless genuinely true and specific), "culinary journey".
system
10 prompts
workflow
8 prompts
prompts
14 prompts
templates
12 prompts
"The menu description prompts increased our average check by 18%. The rule about not using "delicious" forced us to actually describe the food."
Sofia R.
Restaurant Owner
"The brand story framework helped us articulate what we've been doing for 8 years in a way that finally resonates with press and investors."
James K.
F&B Brand Founder
All 44 prompts across 4 modules are unlocked for your account.
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