Build a complete fitness or wellness brand — from coaching programs to supplement launches
Fitness & Wellness Brand is the definitive AI framework for fitness professionals who want to build a recognizable brand and scalable business. It covers the full creator-to-business journey: brand identity and positioning, training program creation, nutrition content, social media growth, email marketing, coaching offer design, and product launches. Every prompt is calibrated for the motivational, results-driven voice that fitness audiences respond to.
Full Access Unlocked
All 45 prompts · All 5 modules
"The brand positioning prompt gave me clarity I'd been chasing for 2 years. The niche statement and m..."
Coach Dre M. · Online Fitness Coach
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, go to the and hit Download .zip. Unzip it — you'll get a .md file (the full framework) and a .pdf (easy to read reference). Keep both open.
Open your project — new or existing
This dashboard is designed to integrate into any existing project or be built as a standalone app. If you already have a site in Airo (or Cursor, Bolt, etc.), open that project. If you're starting fresh, create a new project. The Orchestrator Prompt handles both cases — it scans what's already there and adds only what's missing.
Paste the Orchestrator Prompt into your builder's chat
Open the on this page. Copy the Orchestrator Prompt and paste it into your AI builder's chat. It will scaffold the full admin system — secure login, email marketing module, booking engine, and CMS — on top of your existing codebase. This takes 2–5 minutes.
Add your API keys as secrets
Critical — Novice UsersIn your builder, go to Settings → Secrets and add the keys your app needs. For this framework: STRIPE_SECRET_KEY (for booking payments — get it from your Stripe dashboard), ANTHROPIC_API_KEY (for AI-assisted content — get it from console.anthropic.com), and DATABASE_URL (your MySQL connection string). No key is needed for the admin login, CMS, or email modules — those run on your existing infrastructure.
Don't have a MySQL server?
You can purchase a shared hosting plan with cPanel and MySQL at host.esgwon.dev. Once your account is set up, follow the step-by-step guide to create your database and connect it to your AI website builder.
How to set up cPanel MySQL & connect to your AI website →Need help with Stripe?
Get your STRIPE_SECRET_KEY and STRIPE_PUBLISHABLE_KEY from your Stripe dashboard. The guide covers test keys, webhook setup, and going live.
Need help with Anthropic?
Get your ANTHROPIC_API_KEY from console.anthropic.com. The guide covers model selection, cost management, and troubleshooting.
Prompting Airo after setup — always name the file
When asking Airo to add tables, columns, or features to the admin dashboard, always include src/server/lib/admin-db.ts in your prompt. Without it, Airo may target the wrong database. Example: "Add a bookings table in the admin database (src/server/lib/admin-db.ts) — do not touch any other database connection in this project."
Run the framework prompts inside your live app
Your app is now running in the builder's preview panel. Open the on this page, copy each prompt one at a time, and paste it into your builder's chat. Replace every [BRACKET] with your real data before sending. Work through the stages in order — each stage output feeds the next.
Test end-to-end, then publish or hand off to your client
Walk through the admin as a real user: log in, create a booking, send a test email campaign, update a CMS image, and run the Safe-to-Publish gate. Once everything passes, click Publish in your builder. Because this is a white-label dashboard, your client accesses it at /admin on their own domain — no Prompt.Doctor branding, no third-party login required.
5 modules · 45 prompts · 5 workflow stages
Brand Identity & Positioning
Define fitness niche, ideal client avatar, brand personality, and visual identity. Includes MidJourney prompts for brand photography style and logo concept.
8 promptsTraining Program System
12-week program generator: weekly structure, progressive overload scheme, exercise selection rationale, and client-facing program guide. Includes beginner, intermediate, and advanced variants.
10 promptsNutrition Content Engine
Macro calculation framework, 7-day meal plan template, recipe content prompts, and nutrition myth-busting content series. Includes disclaimer templates for non-RD coaches.
8 promptsSocial Media Growth Engine
90-day Instagram and TikTok content calendar. Hook formulas for fitness content, transformation post templates, educational carousel prompts, and viral challenge concepts.
12 promptsMonetization & Offer Suite
Coaching offer design (1:1, group, digital), pricing strategy, sales page copy, and product launch email sequence for supplements or digital programs.
7 promptsYou are a fitness brand strategist. Based on the following coach profile, define a complete brand positioning: 1) Niche statement (who you help, with what specific result, in what timeframe), 2) Ideal client avatar (name, age, job, fitness goal, biggest fear, biggest desire, current frustration), 3) Brand personality (3 adjectives + what that sounds like in content), 4) Unique methodology name (give the coach's approach a proprietary name — e.g., "The 3-Phase Metabolic Reset"), 5) Content pillars (5 topics this coach owns), 6) Competitive differentiation (how this coach is different from the 10 other coaches in this niche). Coach profile: [SPECIALTY], [TARGET AUDIENCE], [RESULTS ACHIEVED], [BACKGROUND/CREDENTIALS].
Generate 20 TikTok video hook scripts for a [FITNESS NICHE] coach targeting [TARGET AUDIENCE]. Requirements: 1) Each hook is the first 3 seconds of a video — must stop the scroll, 2) Mix of hook types: bold claim, controversial opinion, "I was wrong about X," before/after tease, myth-bust, "nobody talks about this," 3) Each hook is 1–2 sentences max, 4) Hooks must be specific — not generic fitness advice, 5) Include the emotion each hook triggers (curiosity, shock, relatability, FOMO). Format: Hook | Type | Emotion triggered.
Fitness brand photography style guide mood board, [BRAND PERSONALITY: bold/clean/earthy/premium] aesthetic, [GENDER] athlete in [SETTING: gym/outdoor/studio], dynamic action shot, [COLOR PALETTE] color grading, professional sports photography, motivational energy, [LIGHTING: dramatic/natural/studio], brand-consistent visual identity, editorial quality --ar 4:5 --v 6 --style raw
system
8 prompts
templates
10 prompts
prompts
8 prompts
workflow
19 prompts
"The brand positioning prompt gave me clarity I'd been chasing for 2 years. The niche statement and methodology naming alone transformed how I talk about my business."
Coach Dre M.
Online Fitness Coach
"Used the training program generator to create 3 digital products in a week. The TikTok hook generator is pure gold — my views tripled."
Gym Owner
Expanding to Digital
All 45 prompts across 5 modules are unlocked for your account.
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