Build a thriving dental practice — from new patient acquisition to treatment case presentation to patient retention
Dental Practice Marketing is the definitive AI framework for general dentists, specialists, and dental groups. It covers the full dental practice lifecycle: brand positioning, new patient acquisition, treatment case presentation, patient communications, recall systems, reputation management, and cosmetic dentistry marketing. Every prompt is calibrated for the trust-building, anxiety-reducing, outcome-focused language that dental patients respond to.
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All 42 prompts · All 5 modules
"The treatment case presentation script increased our case acceptance rate from 52% to 71%. The "cons..."
Practice Owner · General & Cosmetic Dentistry
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No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Practice Brand System
Go to the above and filter to Practice Brand System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — New Patient Acquisition System
Go to the above and filter to New Patient Acquisition System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Treatment Presentation System
Go to the above and filter to Treatment Presentation System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Patient Communication System
Go to the above and filter to Patient Communication System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your email campaigns, follow-up sequences, and client communications. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Reputation & Cosmetic System
Go to the above and filter to Reputation & Cosmetic System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your press releases, media pitches, and communications team. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 42 prompts · 5 workflow stages
Practice Brand System
Dental practice positioning (general/cosmetic/pediatric/specialty), anxiety-reducing brand narrative, website copy (homepage, about, services, new patients, team), and trust signals (credentials, technology, comfort features).
8 promptsNew Patient Acquisition System
New patient landing page copy, Google Ads copy (general dentistry, cosmetic, emergency, pediatric), new patient special offer copy, and referral program communication.
9 promptsTreatment Presentation System
Treatment case presentation script (diagnosis, options, recommendation, investment), financial consultation guide, insurance explanation templates, and treatment acceptance follow-up sequence.
10 promptsPatient Communication System
Appointment reminder sequence (1 week, 48hr, day-of), recall reminder sequence (3-month, 6-month, overdue), reactivation campaign for lapsed patients, and post-treatment follow-up.
9 promptsReputation & Cosmetic System
Review request sequence (text and email), review response templates, cosmetic dentistry marketing campaign (Invisalign, veneers, whitening, smile makeover), and before/after case study framework.
6 promptsWrite a homepage for [PRACTICE NAME], a [PRACTICE TYPE: general/cosmetic/family/pediatric] dental practice in [CITY]. Requirements: 1) Hero headline: address the patient's goal or anxiety — not the dentist's credentials ("A smile you're proud of, in a practice you trust"), 2) Anxiety reduction: acknowledge dental anxiety and how the practice addresses it, 3) Services: 4–5 services with patient-benefit descriptions (not clinical descriptions), 4) Technology: 2–3 technology features that benefit the patient (comfort, accuracy, speed), 5) Meet the dentist: 3 sentences — credentials + personal + why they love dentistry, 6) New patients: what to expect on the first visit, 7) CTA: "Book Your New Patient Appointment." Tone: warm, professional, anxiety-reducing.
Write a treatment case presentation script for a dentist presenting [TREATMENT: Invisalign/veneers/implants/crown/deep cleaning/whitening] to a patient. Structure: 1) Diagnosis: what you found and why it matters (plain language, not clinical), 2) Consequences of waiting: what happens if this isn't treated (honest, not fear-mongering), 3) Treatment options: 2–3 options with plain-language descriptions, 4) Recommendation: which option you recommend and why, 5) What to expect: procedure overview, timeline, and recovery, 6) Investment: cost range, insurance coverage, and payment options, 7) Questions: invite questions before moving to scheduling. Tone: educational, confident, patient-first. Avoid: clinical jargon and pressure tactics.
Write Google Ads copy for [PRACTICE NAME] targeting [COSMETIC SERVICE: Invisalign/veneers/smile makeover/teeth whitening] in [CITY]. Create: 1) 3 responsive search ad headlines (30 chars max each): outcome-focused, local, specific, 2) 3 descriptions (90 chars max each): benefit + differentiator + CTA, 3) Landing page headline: specific transformation ("Straight teeth in 6 months — no metal braces"), 4) Landing page subheadline: who it's for + key benefit, 5) CTA button copy: 3 options. All copy must be specific and outcome-focused — no generic "best dentist in [city]" language.
system
8 prompts
templates
18 prompts
workflow
16 prompts
"The treatment case presentation script increased our case acceptance rate from 52% to 71%. The "consequences of waiting" section — honest, not fear-mongering — is what changed patient decisions."
Practice Owner
General & Cosmetic Dentistry
"The Google Ads copy framework produced our lowest cost-per-new-patient ever. The outcome-focused headlines outperformed our old "best dentist in [city]" copy by 3x."
Dental Marketing Director
Regional Dental Group
All 42 prompts across 5 modules are unlocked for your account.
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