Build a thriving coaching practice — from niche positioning to discovery calls to high-ticket program sales
Coaching & Life Coaching Business is the definitive AI framework for life coaches, business coaches, executive coaches, and wellness coaches. It covers the full coaching business lifecycle: niche positioning, website copy, discovery calls, high-ticket program sales, client onboarding, content marketing, and group program launches. Every prompt is calibrated for the transformation-focused, authentic, outcome-driven language that coaching clients respond to.
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All 44 prompts · All 5 modules
"The discovery call script transformed my enrollment rate from 20% to 58%. The "gap" section — what's..."
Life Coach · Mindset & Career Transition Coach
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, go to the and hit Download .zip. Unzip it — you'll get a .md file (the full framework) and a .pdf (easy to read reference). Keep both open.
Open your project — new or existing
This dashboard is designed to integrate into any existing project or be built as a standalone app. If you already have a site in Airo (or Cursor, Bolt, etc.), open that project. If you're starting fresh, create a new project. The Orchestrator Prompt handles both cases — it scans what's already there and adds only what's missing.
Paste the Orchestrator Prompt into your builder's chat
Open the on this page. Copy the Orchestrator Prompt and paste it into your AI builder's chat. It will scaffold the full admin system — secure login, email marketing module, booking engine, and CMS — on top of your existing codebase. This takes 2–5 minutes.
Add your API keys as secrets
Critical — Novice UsersIn your builder, go to Settings → Secrets and add the keys your app needs. For this framework: STRIPE_SECRET_KEY (for booking payments — get it from your Stripe dashboard), ANTHROPIC_API_KEY (for AI-assisted content — get it from console.anthropic.com), and DATABASE_URL (your MySQL connection string). No key is needed for the admin login, CMS, or email modules — those run on your existing infrastructure.
Don't have a MySQL server?
You can purchase a shared hosting plan with cPanel and MySQL at host.esgwon.dev. Once your account is set up, follow the step-by-step guide to create your database and connect it to your AI website builder.
How to set up cPanel MySQL & connect to your AI website →Need help with Stripe?
Get your STRIPE_SECRET_KEY and STRIPE_PUBLISHABLE_KEY from your Stripe dashboard. The guide covers test keys, webhook setup, and going live.
Need help with Anthropic?
Get your ANTHROPIC_API_KEY from console.anthropic.com. The guide covers model selection, cost management, and troubleshooting.
Prompting Airo after setup — always name the file
When asking Airo to add tables, columns, or features to the admin dashboard, always include src/server/lib/admin-db.ts in your prompt. Without it, Airo may target the wrong database. Example: "Add a bookings table in the admin database (src/server/lib/admin-db.ts) — do not touch any other database connection in this project."
Run the framework prompts inside your live app
Your app is now running in the builder's preview panel. Open the on this page, copy each prompt one at a time, and paste it into your builder's chat. Replace every [BRACKET] with your real data before sending. Work through the stages in order — each stage output feeds the next.
Test end-to-end, then publish or hand off to your client
Walk through the admin as a real user: log in, create a booking, send a test email campaign, update a CMS image, and run the Safe-to-Publish gate. Once everything passes, click Publish in your builder. Because this is a white-label dashboard, your client accesses it at /admin on their own domain — no Prompt.Doctor branding, no third-party login required.
5 modules · 44 prompts · 5 workflow stages
Coaching Brand System
Niche positioning framework (who you help, what transformation you deliver, how you're different), coach origin story, website copy (homepage, about, work with me, testimonials), and social media bio system.
8 promptsDiscovery Call System
Discovery call framework (rapport, diagnosis, vision, gap, offer), pre-call questionnaire, call opening script, objection handling scripts (price, timing, spouse, "I need to think about it"), and follow-up sequence.
10 promptsProgram Sales System
High-ticket 1:1 coaching program sales page, group program sales page, application page copy, and program description for website and social media.
9 promptsClient Experience System
New client welcome email, coaching agreement framework, first session preparation guide, session recap template, and client milestone celebration copy.
9 promptsContent & Launch System
Thought leadership content calendar (LinkedIn, Instagram, podcast), group program launch sequence (pre-launch, open enrollment, close), waitlist email sequence, and speaking/podcast pitch.
8 promptsWrite a homepage for [COACH NAME], a [COACHING NICHE] coach who helps [TARGET CLIENT] achieve [TRANSFORMATION]. Requirements: 1) Hero headline: the transformation in specific terms ("Go from X to Y") — not the coach's credentials, 2) Who this is for: describe the ideal client's current struggle in their exact words (not demographics), 3) The transformation: paint the picture of life after coaching (specific, not vague), 4) About the coach: 3 sentences — personal story that connects to the niche + credentials + why this work, 5) How it works: 3-step process (discovery → program → transformation), 6) Testimonials: 2 placeholder testimonials with specific outcome format ("I went from X to Y in Z weeks"), 7) CTA: "Book a Free Discovery Call." Tone: warm, direct, transformation-focused. No coaching jargon ("journey," "space," "hold space").
Write a discovery call script for [COACH NAME] for a [DURATION]-minute call with a prospective client interested in [COACHING PROGRAM]. Structure: 1) Opening (2 min): warm welcome, set the agenda, get permission to ask questions, 2) Rapport (3 min): one genuine question about their background, 3) Diagnosis (10 min): 3–4 deep questions about their current situation and pain points, 4) Vision (5 min): where do they want to be? What would that mean for their life?, 5) Gap (3 min): what's stopped them from getting there on their own?, 6) Offer (5 min): present the program as the bridge from where they are to where they want to be, 7) Investment (2 min): present the investment confidently, 8) Objection handling: scripts for "I need to think about it," "It's too expensive," and "I need to talk to my partner." Tone: curious, confident, not pushy.
Write objection handling scripts for a coaching discovery call for [COACH NAME] when a prospect says [OBJECTION: "It's too expensive" / "I need to think about it" / "I need to talk to my partner" / "I'm not ready yet"]. For each objection: 1) Acknowledge: validate the concern without agreeing it's a reason not to proceed, 2) Explore: one question to understand what's really behind the objection, 3) Reframe: connect the investment to the cost of staying where they are, 4) Decision support: help them make a clear decision (yes or no) — not a maybe. Tone: empathetic, confident, non-manipulative. Avoid: pressure tactics, false urgency, or dismissing the concern.
system
8 prompts
workflow
19 prompts
templates
17 prompts
"The discovery call script transformed my enrollment rate from 20% to 58%. The "gap" section — what's stopped them from getting there on their own — is where clients decide to invest."
Life Coach
Mindset & Career Transition Coach
"The group program launch sequence generated $47K in enrollment in 5 days. The pre-launch waitlist strategy — building desire before the cart opens — made all the difference."
Business Coach
Scaling to Group Programs
All 44 prompts across 5 modules are unlocked for your account.
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