Build a compelling craft beverage brand — from tasting notes to taproom experience to wholesale distribution
Brewery, Winery & Distillery is the definitive AI framework for craft beverage producers. It covers the full craft beverage brand lifecycle: brand story, product descriptions, tasting notes, taproom experience, wholesale distribution, e-commerce, events, and label design. Every prompt is calibrated for the sensory, story-driven, terroir-aware language that craft beverage audiences — from casual drinkers to serious enthusiasts — respond to.
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All 40 prompts · All 5 modules
"The tasting note framework is the first AI tool that writes about beer the way brewers think — speci..."
Head Brewer & Co-Founder · Regional Craft Brewery
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Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, click the and hit Download .zip. Unzip it on your computer — you'll see a .md file and a .pdf file. The .pdf is easy to read. The .md file is what you'll copy prompts from.
Open ChatGPT or Claude in a new browser tab
Go to chat.openai.com (ChatGPT) or claude.ai (Claude) — either works. Start a new conversation. Keep this framework page open in another tab so you can copy prompts from it. You'll be switching between the two tabs throughout this process.
Write down your brief before touching any prompt
Every prompt in this framework has [BRACKETED] placeholders like [STUDIO NAME], [STYLE SPECIALTY], [CITY]. Before you run a single prompt, open a notes app and write down your real answers for each placeholder. You'll paste these in every time you see a bracket — having them ready saves time and keeps your outputs consistent across all stages.
Stage 1 — Brand Story System
Go to the above and filter to Brand Story System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 2 — Product Description System
Go to the above and filter to Product Description System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your website homepage, About page, and brand materials. Repeat for each prompt in this stage before moving to the next stage.
Stage 3 — Taproom & Experience System
Go to the above and filter to Taproom & Experience System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Stage 4 — Trade & Distribution System
Go to the above and filter to Trade & Distribution System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your social media posts, captions, and content calendar. Repeat for each prompt in this stage before moving to the next stage.
Stage 5 — Label & Packaging Design System
Go to the above and filter to Label & Packaging Design System. You'll see a list of prompts. Click the copy button on the first one, switch to your ChatGPT or Claude tab, paste it in, and replace every [BRACKET] with your real business info. Hit send. When the AI responds, copy that response and save it — that's your finished content for your marketing materials and business content. Repeat for each prompt in this stage before moving to the next stage.
Optional: Build the full AI-powered app in an AI website builder
If you want to go beyond copy-paste and build a real web app (booking system, client portal, automated email sequences), open an AI website builder such as Airo. Go to the , copy the Orchestrator Prompt, paste it into the AI chat, and it will build the entire app structure for you automatically.
5 modules · 40 prompts · 5 workflow stages
Brand Story System
Producer origin story, brand philosophy (ingredients, process, place), website copy (homepage, about, our story, visit us), and brand voice guide (sensory vocabulary, tone, personality).
7 promptsProduct Description System
Tasting note framework for beer (style, aroma, flavor, mouthfeel, finish), wine (varietal, vintage, terroir, nose, palate, finish), and spirits (base, process, nose, palate, finish, serve). Retail shelf talker copy and e-commerce product descriptions.
10 promptsTaproom & Experience System
Taproom/tasting room experience copy, menu header descriptions, flight description copy, food pairing suggestions, and taproom event copy (trivia night, live music, release party).
9 promptsTrade & Distribution System
Wholesale pitch email to distributors, on-premise sales pitch to bars/restaurants, retail pitch to bottle shops, and trade show/festival booth description.
8 promptsLabel & Packaging Design System
MidJourney label design prompts for: craft beer (IPA, stout, lager, sour, wheat), wine (red, white, rosé, sparkling), spirits (whiskey, gin, vodka, rum), and cider. Includes vintage, modern, illustrated, and minimalist style variations.
6 prompts[BEVERAGE TYPE: craft beer/wine/whiskey/gin/cider] label design, [STYLE: vintage/modern/illustrated/minimalist/bold/artisan], [COLOR PALETTE: warm earth tones/cool blues/black and gold/natural greens], [ILLUSTRATION: botanical/geometric/landscape/animal/abstract], front label composition, [SHAPE: rectangular/die-cut/wrap-around], premium packaging quality, [MOOD: rustic/sophisticated/playful/bold/elegant], product photography style, white background, high resolution --ar 2:3 --v 6 --style raw
Write tasting notes for [BEER NAME], a [STYLE, e.g., West Coast IPA/Imperial Stout/Belgian Tripel/New England IPA] from [BREWERY NAME]. Beer specs: [ABV]%, [IBU] IBU, [HOPS], [MALTS], [YEAST if relevant]. Structure: 1) Style intro: one sentence placing this beer in its style context, 2) Appearance: color, clarity, head (2 sentences), 3) Aroma: lead with dominant notes, then secondary (2–3 sentences — specific, not generic: "citrus" → "fresh-squeezed grapefruit and tangerine zest"), 4) Flavor: first impression, mid-palate, development (3 sentences), 5) Mouthfeel: body, carbonation, finish (2 sentences), 6) Food pairing: 2 specific pairings with brief explanation. Tone: enthusiastic but precise — for both casual drinkers and beer geeks.
Write a wholesale pitch email from [PRODUCER NAME] to [DISTRIBUTOR/BUYER NAME] at [COMPANY]. Producer: [BRIEF DESCRIPTION, LOCATION, PRODUCTION SIZE]. Requirements: 1) Subject line: specific — references the buyer's market or portfolio, 2) Opening: show genuine knowledge of their distribution territory or current portfolio, 3) Producer intro: 3 sentences — story, differentiation, and one specific achievement (award, press, sell-through rate), 4) Portfolio highlight: 2–3 key SKUs with one-line descriptions and price points, 5) Market fit: why this producer fits their territory and fills a gap in their portfolio, 6) The ask: specific — request a tasting, a meeting, or samples, 7) Social proof: one retail or on-premise account that carries the product. Under 250 words. Tone: peer-to-peer, specific, confident.
system
7 prompts
templates
19 prompts
workflow
8 prompts
prompts
6 prompts
"The tasting note framework is the first AI tool that writes about beer the way brewers think — specific hop varieties, malt character, yeast expression. Our tap handles now have copy that actually sells."
Head Brewer & Co-Founder
Regional Craft Brewery
"The wholesale pitch template landed us our first major distributor meeting. The "portfolio gap" section — showing we fill something they're missing — is what got us in the room."
Winemaker
Small Estate Winery
All 40 prompts across 5 modules are unlocked for your account.
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