Build a world-class architecture firm brand — from project narratives to client proposals to award submissions
Architecture & Urban Design is the definitive AI framework for architects, urban designers, and design firms. It covers the full architecture practice lifecycle: firm positioning, project narratives, client proposals, award submissions, press outreach, architectural visualization, and urban planning documentation. Every prompt is calibrated for the precise, spatial, concept-driven language that architecture audiences — clients, critics, juries, and the public — respond to.
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All 52 prompts · All 5 modules
"The project narrative framework captures exactly how we think about our work — context, concept, mat..."
Principal Architect · Award-Winning Residential Practice
Need expert implementation?
Hire an OrchestratorConnect with a certified Prompt.Doctor Orchestrator to deploy this framework for you.
No coding required. You will use ChatGPT or Claude as your AI tool. Follow these steps in order — do not skip ahead.
Purchase & download the framework
Click the buy button on this page. After checkout, go to the and hit Download .zip. Unzip it — you'll get a .md file (the full framework) and a .pdf (easy to read reference). Keep both open.
Open your project — new or existing
This dashboard is designed to integrate into any existing project or be built as a standalone app. If you already have a site in Airo (or Cursor, Bolt, etc.), open that project. If you're starting fresh, create a new project. The Orchestrator Prompt handles both cases — it scans what's already there and adds only what's missing.
Paste the Orchestrator Prompt into your builder's chat
Open the on this page. Copy the Orchestrator Prompt and paste it into your AI builder's chat. It will scaffold the full admin system — secure login, email marketing module, booking engine, and CMS — on top of your existing codebase. This takes 2–5 minutes.
Add your API keys as secrets
Critical — Novice UsersIn your builder, go to Settings → Secrets and add the keys your app needs. For this framework: STRIPE_SECRET_KEY (for booking payments — get it from your Stripe dashboard), ANTHROPIC_API_KEY (for AI-assisted content — get it from console.anthropic.com), and DATABASE_URL (your MySQL connection string). No key is needed for the admin login, CMS, or email modules — those run on your existing infrastructure.
Don't have a MySQL server?
You can purchase a shared hosting plan with cPanel and MySQL at host.esgwon.dev. Once your account is set up, follow the step-by-step guide to create your database and connect it to your AI website builder.
How to set up cPanel MySQL & connect to your AI website →Need help with Stripe?
Get your STRIPE_SECRET_KEY and STRIPE_PUBLISHABLE_KEY from your Stripe dashboard. The guide covers test keys, webhook setup, and going live.
Need help with Anthropic?
Get your ANTHROPIC_API_KEY from console.anthropic.com. The guide covers model selection, cost management, and troubleshooting.
Prompting Airo after setup — always name the file
When asking Airo to add tables, columns, or features to the admin dashboard, always include src/server/lib/admin-db.ts in your prompt. Without it, Airo may target the wrong database. Example: "Add a bookings table in the admin database (src/server/lib/admin-db.ts) — do not touch any other database connection in this project."
Run the framework prompts inside your live app
Your app is now running in the builder's preview panel. Open the on this page, copy each prompt one at a time, and paste it into your builder's chat. Replace every [BRACKET] with your real data before sending. Work through the stages in order — each stage output feeds the next.
Test end-to-end, then publish or hand off to your client
Walk through the admin as a real user: log in, create a booking, send a test email campaign, update a CMS image, and run the Safe-to-Publish gate. Once everything passes, click Publish in your builder. Because this is a white-label dashboard, your client accesses it at /admin on their own domain — no Prompt.Doctor branding, no third-party login required.
5 modules · 52 prompts · 5 workflow stages
Firm Brand System
Architecture firm positioning (typology focus, design philosophy, geographic market), practice narrative, design approach description, and website copy (homepage, about, projects, services).
8 promptsProject Communication System
Project narrative framework (context, concept, program, materiality, experience), design concept statement, process documentation, and project description for portfolio and press.
10 promptsClient Proposal System
RFP response structure, project understanding statement, design approach for specific project, team and credentials presentation, fee proposal narrative, and project timeline overview.
10 promptsRecognition & Press System
Award submission narrative (project description, design intent, innovation, impact), press release for project completion, editorial pitch to architecture publications, and critic/jury statement.
8 promptsArchitectural Visualization System
MidJourney architectural rendering prompts for residential, commercial, cultural, civic, hospitality, mixed-use, landscape, interior, urban, and adaptive reuse typologies. Includes lighting, material, and atmosphere variations.
6 prompts[BUILDING TYPOLOGY: residential/cultural/commercial/civic/hospitality] architecture, [STYLE: contemporary/brutalist/parametric/vernacular/minimalist/biophilic], [SETTING: urban/suburban/rural/coastal/mountain], exterior view, [TIME: golden hour/overcast/dusk/night], [MATERIAL PALETTE: concrete/glass/timber/brick/steel/terracotta], [LANDSCAPE: lush vegetation/minimal/urban hardscape], architectural photography style, Dezeen / Architectural Record quality, [SEASON] atmosphere, people for scale --ar 16:9 --v 6 --style raw
Write a project narrative for [PROJECT NAME], a [BUILDING TYPE] designed by [FIRM NAME] in [LOCATION]. Structure: 1) Context: the site, city, and conditions that shaped the design (2–3 sentences — specific, not generic), 2) Concept: the central idea or organizing principle (1–2 sentences — precise, not vague), 3) Program: how the program is organized and why (2–3 sentences), 4) Materiality: the material palette and its relationship to concept and context (2–3 sentences), 5) Experience: how the building is experienced — movement, light, sequence (2–3 sentences), 6) Impact: what the project contributes to its context and community (1–2 sentences). Length: 300–400 words. Tone: precise, spatial, concept-driven. Avoid: generic architectural clichés ("seamlessly integrates," "harmonious blend").
Write an award submission narrative for [PROJECT NAME] for the [AWARD NAME] category: [CATEGORY]. Structure: 1) Project overview: type, location, client, size, completion date (2 sentences), 2) Design intent: the central concept and what the project set out to achieve (3–4 sentences), 3) Innovation: what is genuinely new or distinctive about this project — technically, programmatically, or conceptually (3–4 sentences), 4) Challenges overcome: specific constraints and how the design responded (2–3 sentences), 5) Impact: measurable or observable outcomes — social, environmental, urban, or experiential (3–4 sentences), 6) Jury statement: a single sentence that captures the project's essential contribution. Length: 400–500 words. Avoid: superlatives and self-congratulation.
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"The project narrative framework captures exactly how we think about our work — context, concept, materiality, experience. It's the first AI tool that writes about architecture the way architects think."
Principal Architect
Award-Winning Residential Practice
"The award submission narrative prompt helped us win our first AIA award. The jury statement section — one sentence capturing the essential contribution — was exactly what the jury responded to."
Associate Director
Urban Design Consultancy
All 52 prompts across 5 modules are unlocked for your account.
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